Softness
Naturally soft, alpaca rivals cashmere in comfort and feel.
Inspired by nature. Tended by hand. Woven in the Andes
From the Peruvian highlands to your home, each fabric reflects the beauty and authenticity of its natural origins.
Sandra Jordan Prima Alpaca is the world’s most extensive collection of luxury alpaca textiles and rugs for the home. Exceptionally soft, naturally luminous, and sustainably sourced, each piece embodies the richness of Peru and the refined elegance of California Wine Country. Prima Alpaca transforms one of the world's finest fibers into timeless textiles.
Breathability
Microscopic air pockets within the fiber provide exceptional insulation, while remaining lightweight and breathable.
Hypoallergenic
Free of lanolin, alpaca is naturally hypoallergenic and ideal for sensitive skin.
Durability
Alpaca fibers are strong, resisting pilling and stretching, thereby maintaining their shape and quality over time.
Variety
There are 22 natural colors of alpaca fiber, offering a wide range of options for natural coloring in textiles.
High in the Andes,
3,800 meters above sea level—alpacas endure fierce winds, intense sun, and freezing nights, living in harmony with an unforgiving land that shapes the remarkable durability of their fiber.
80%
Of the world’s alpaca population lives in the Peruvian Andes.
100%
Of our Prima Alpaca is ethically sourced and cruelty-free
-40%
Less water used compared to other luxury fibers
+1M
Alpaca herders supported through our supply chain
+22
Natural shades of alpaca fiber used in our collections
85%
Of our production supports rural Andean communities
Where inspiration begins
In the heart of California Wine Country, Sandra's studio is surrounded by rolling vineyards, golden hills, and landscapes that transform with the seasons. These natural rhythms inspire the palettes, textures, and enduring elegance that define Prima Alpaca.
Loving Alpaca
by Sandra Velasco Jordan
Preface by Holly Hunt
In the misty highlands of the Andes, Sandra Velasco Jordan first encountered the gentle creatures that would one day become her life’s passion and purpose.
From these childhood moments among Peru’s verdant mountains to establishing her acclaimed textile business in California, Jordan’s journey with alpacas weaves a story as rich and textured as the fabrics she creates. Through her collaborations with herdsmen and master weavers, the book reveals how alpaca fiber became the thread uniting culture, sustainability, and creative expression.
Inspired by her Peruvian heritage and a life of travel around the world, Sandra Jordan has given a new voice to alpaca—one of the world's most exceptional natural fibers. Sandra has spent decades sharing the fiber's extraordinary qualities with the design community. Her work bridges cultures, celebrates craftsmanship, and honors the rich traditions that continue to inspire her today.
The heart of SJPA
Our California studio is where inspiration, materials, and craftsmanship come together to shape every Prima Alpaca collection.
Discover Sandra Jordan Prima Alpaca
Visit your local showroom to explore our fabrics, compare colors and finishes, and place your custom order with a design specialist.
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